A few months ago, I connected with some fellow home decor fanatics for an Instagram hashtag collaboration, #MyKeyPurchase. Our group, dubbed as TheChicCollective, developed a six-week series of challenges focusing on special purchases that make a home unique.
- Sharon @alexsharon
- Tamara @citrineliving*
- Kelley Nan @kelleynan (myself)
- Lindsay @lindsayandco
- Melody @myhouseoffour
- Brynne @painttheworldwhite
- Erica @style.and.grace.interiors
To qualify, each participant had to post an entry with that week’s theme, follow each of the hosts, and tag two friends who may like to join in on the challenge. We were overwhelmed with not just the quantity of participants, but the quality of the entries for each week’s challenge. Below is a recap of each week’s theme and the ultimate winner for each challenge.
The first week was all about bargains; yard-saled, couponed, clearance… however deep the discount, we wanted to see it. Elizabeth @beautifulbyrose snagged this gorgeous mirror at her local Goodwill for $6 and was our winner for week one.
The second week’s theme revolved around items that may have been expensive, or simply should not have been purchased at the time. If it was justified, broke the bank, or had to be hidden from the hubby, it counted. Jenny @jennytamplin hit the nail on the head with her statement chandelier and pink painting.
“The Guilty Pleasure” theme in week three called for purchases that were questionable, impractical, or had the sole purpose of serving the interest (and pleasure) of one person. Our winner, Randi @randigarrettdesign gave us a peek into her laundry room and left us jealous that we had not thought to hang such elaborate lighting in our own utility rooms.
Week four focused on that unexpected “something” that you never knew you needed until you saw it and had to have it. Kris @drivenbydecor created the most incredible gallery wall in her office, incorporating a lion head door knocker she spotted while out shopping. Totally unpredictable and totally genius!
Week five celebrated those pieces that tend to roam and drift throughout the home. Arguably the best and smartest purchase due to its versatile nature, Deborah @blountdesigns wowed us with her lampshades which are constantly on the move.
The final week’s theme was simple but so broad that it became simply difficult. Kim @kimrognesshazel blew us away with her white baby grand piano, a ridiculously awesome Craigslist find. TheChicCollective hosts were excited to end on a high note.
We truly had an incredible time interacting with participants and making new friends in the process. If you are on Instagram, stay tuned for the next challenge to be hosted by TheChicCollective, coming in December.